Inspired by the Goddess of Comfort, the name is derived from the ancient Greek word "Era" meaning, "Earth". Our mission is to provide aesthetic and ethical apparel for those seeking sustainable fashion and a new way to reduce our environmental footprint. We are backed by Bullfrog Power™ and so every purchase helps to add renewable energy onto the Canadian grid. We're on track to add 18MWh of green energy onto the grid this year which includes the reduction of 3.2 tonnes of CO2 emissions. This is only the beginning. As the brand grows we will contibute more and continue to create new partnerships to improve the community.
We are proud to introduce, GENESIS, the sustainably made collection that features 100% cotton apparel for optimal comfort and durability. Every article is made in the USA to ensure that every garment worker is guaranteed a fair wage. The debut collection is stripped of any obstructions from the quality of their styles. No prints and no graphics, simple and clean like the world we envision. We are a brand that stands for future generations. Shop now and get 25% off your purchase with code: 25OFF